Fred Ritorto has been around cars for as long as he can remember. After years inside traditional dealerships watching families get nickel-and-dimed with market adjustments, advertising fees, and dealer prep charges, he decided there was a better way to do this. He opened Car Finder Fred with one idea in mind: show the customer what you paid, charge a fair flat fee, and let the relationship do the rest.
Over three and a half decades later, Car Finder Fred has helped thousands of local families find their next car. Fred still hand-picks every vehicle through the nation's largest integrated auction network. He still personally inspects and details every car that comes through the lot. And the answer to every question about pricing is the same one it's always been: here's exactly what we paid, and here's the one flat fee we charge.
In recent years, Fred's daughter Angelica has joined the business full-time. She's brought a modern customer experience and a next-generation approach to the day-to-day, while keeping the handshake-deal spirit that started it all. Together, they run Car Finder Fred as a two-generation family business. Rooted in Hillsborough. Trusted across the region. And still growing the only way we know how: one happy customer telling a friend.
